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Real Projects · Real Numbers

5 industries. Measurable results every time.

Healthcare, Education, Real Estate, Local Services, E-Commerce — here's what I actually did and the numbers that came out of it.

3 yrs
Experience
30+
Projects
4.8x
Avg ROAS
+190%
Avg Traffic Growth
ClicksImpressions
SEO work started
SepOctNovDecJanFebMar
+312%
Bookings
₹22
Cost/Appt
+178%
Organic Traffic
4.1x
ROAS
HealthcareGoogle AdsSEOGoogle Business Profile

Multi-Speciality Clinic — Cost per appointment ₹95 → ₹22, bookings up 312%, organic traffic up 178%

All 3 specialities were in one generic campaign with no conversion tracking. GBP was 40% complete with only 11 reviews after 4 years. Nobody could tell which ads drove which appointments.

↓77%
Cost/Lead
+312%
Appointments
+178%
Organic Traffic
4.1x
ROAS
7 mo
Timeline
Month 1
Month 7
Client GoalFill slots for 3 departments without increasing the ₹25,000/month ad budget. Getting clicks but almost no actual bookings.
Split into 3 campaigns — separate budget, keywords, and landing page per speciality
Set up call tracking and GA4 "Book Appointment" conversion events
Fully built out GBP — 11 to 70+ reviews in 3 months with a WhatsApp review system
Rewrote department pages with symptom-based keywords patients actually search
"Before this we had no idea which ads were bringing patients. Now we know exactly which campaign to increase for each department."— Admin Manager, Multi-Speciality Clinic, Coimbatore
Cost/LeadLead Volume
₹130 ₹38
NovDecJanFebMarAprMay
+224%
Enquiries
↓71%
Cost/Lead
8→1.3s
Load Time
EducationGoogle AdsSEOWordPress

Coaching Centre — Enquiries up 224%, cost per lead ₹130 → ₹38, site load 8s → 1.3s

Bidding on "exam preparation" — too broad, zero intent. WordPress loaded in 8s. Mobile contact form was broken. One page trying to rank and convert for NEET, TNPSC, UPSC, and Bank Exams simultaneously.

+224%
Enquiries
↓71%
Cost/Lead
+191%
Organic Traffic
8→1.3s
Load Time
Client GoalFill batches every semester consistently. Only leads were from word-of-mouth. Needed a reliable online channel especially before admission season.
Rebuilt campaigns — separate ad group per exam with exact-match keywords and a dedicated landing page
Fixed WordPress: removed 9 unused plugins, converted images to WebP, proper caching
Added Course schema markup — Google now shows course info directly in search results
Organic Clicks
KEYWORD RANK 2BHK flats [city] #1 property for sale [city] #1 flats near [area] #2 +246% clicks · 7 months
SepOctNovDecJanFebMar
+246%
Traffic
6/6
#1 Keywords
9→1.5s
Load Time
Real EstateTechnical SEOLocal SEOContent

Property Agency — 6 keywords hit #1, organic traffic up 246% in 7 months with zero ad spend

5-year-old domain stuck on page 4–6. Area pages had duplicate boilerplate copy. 40+ blog posts targeting no real queries. Mobile load time: 9 seconds. No ad budget — SEO was the only option.

+246%
Traffic
6 of 6
#1 Keywords
9→1.5s
Load Time
7 mo
Timeline
Client GoalRank for "2BHK flats in [city]" and similar buyer-intent terms. No ad budget — SEO had to carry everything.
Rewrote every area page with unique content — real neighbourhood info, price trends, schools nearby
Fixed duplicate title tags across 80+ pages in one bulk audit
Built keyword-first content calendar targeting buyer questions like "is [area] good for investment"
"From 2–3 organic leads a month to 18–22. The pages he rewrote still rank and keep sending traffic 8 months later."— Director, Property Agency, Tamil Nadu
Leads/moCost/Lead
Negatives added 8 40+
Wk1Wk2Wk3Wk4Wk5Wk6Wk7Wk8
↓76%
Cost/Lead
+340%
Leads
10 wks
To results
Local ServicesGoogle AdsCall Tracking

AC Repair Business — Cost per lead ₹74 → ₹18, leads 8 → 40+ per month, same ₹15k budget

64% of budget going to informational searches — "how to fix AC yourself", "AC gas price list". Broad match on everything, zero negative keywords, no call tracking. Owner had written off Google Ads entirely.

↓76%
Cost/Lead
+340%
Leads
10 wks
Timeline
Client GoalMore calls from people who actually need AC repair — without increasing the ₹15,000/month budget. Just fix what was already running.
Pulled the search terms report — added 200+ negative keywords blocking DIY and informational searches
Switched to exact + phrase match across all campaigns
Set up Google call forwarding — now know exactly which keyword generates each call
Added call-only ads for mobile — one tap to call, no landing page friction
"Phone started ringing within 2 weeks. We went from 8 leads to 40+ last month — same budget, completely different results."— Owner, AC Service Business, Coimbatore
ROASRevenue
1.8x 5.6x GA4 E-Commerce Sessions → Add to Cart → Purchase ✓
Mo1Mo2Mo3Mo4Mo5Mo6Mo7Mo8
5.6x
Final ROAS
↓69%
Cost/Sale
+198%
Organic Traffic
E-CommerceGoogle ShoppingSEOWooCommerceGA4 + GTM

Online Clothing Store — ROAS 1.8x → 5.6x, cost per sale down 69%, organic traffic up 198% over 8 months

Running broad Shopping campaigns with no feed structure — product titles like "Blue Dress" instead of describing colour, material, size, gender. GA4 installed but tracking nothing — no add-to-cart, no purchase events. Spending money but couldn't trace a single sale back to a keyword.

5.6x
Final ROAS
↓69%
Cost/Sale
+198%
Organic Traffic
₹4.2L
Monthly Spend
8 mo
Timeline
Month 1
Month 8
Client GoalTurn a loss-making ad account profitable before scaling. Good product, solid margins — but ad spend kept outpacing revenue.
Rebuilt product feed — titles rewritten with colour, material, size, gender (how shoppers actually search)
Segmented campaigns by margin — high-margin products got dedicated campaigns and higher bids
Set up full GA4 e-commerce tracking via GTM — purchase, add-to-cart, checkout steps all tracked for the first time
SEO for 200+ product and category pages — unique descriptions, proper H1s, internal linking to top sellers
Added cart-abandoner remarketing — now runs at 7.2x ROAS because it targets people who already want to buy
"We're spending more on ads than ever — but this time it's because the numbers make sense to scale. ROAS went from barely 2x to over 5x."— Founder, Online Clothing Store, Bengaluru

Numbers across all 5 industries

3 years of hands-on execution across Healthcare, Education, Real Estate, Local Services, and E-Commerce.

4.8x
Avg ROAS
↓74%
Avg Drop in Cost/Lead
+190%
Avg Traffic Growth
30+
Total Projects
Industries

Every industry has its own challenges.
Here's where I've worked.

Healthcare

Clinics, hospitals — appointment-driven campaigns

Education

Coaching institutes — batch-fill campaigns tied to exam seasons

Real Estate

Property agencies — locality-based SEO and content

Local Services

AC repair, plumbing — phone-call-first campaigns on lean budgets

E-Commerce

WooCommerce — feed optimisation, Shopping ads, product SEO

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