Facebook and Instagram reach people before they search. The right creative, the right audience, the right objective — Meta Ads build demand that turns into sales and enquiries.
Meta Ads is not just boosting posts. Proper campaign structure, audience layering, creative testing, and Pixel setup — done right from day one.
Interest targeting, custom audiences from your customer list, lookalike audiences based on past buyers. The right audience is 70% of Meta Ads success.
I don't make your creatives but I tell you exactly what to make — which formats, angles, and hooks work for your industry and audience. Most campaigns fail on creative, not targeting.
Proper campaign objective selection — Lead Generation, Traffic, Conversions, or Catalogue. Wrong objective wastes entire budgets. Structure built for the learning phase to complete fast.
Meta Pixel installed via Events Manager or GTM. Key events tracked — ViewContent, Lead, Purchase, InitiateCheckout. Without this, campaigns can't optimise properly.
Turn off what's not working, scale what is. Ad frequency, audience fatigue, creative rotation — checked weekly. Meta campaigns need active management, not set-and-forget.
Reach, impressions, leads, cost per lead, ROAS — all in plain language. Not just dashboard screenshots. What worked, what didn't, what's next.
Your product or service benefits from visual storytelling. Fashion, food, interior design, fitness, beauty, education, real estate — where seeing is believing. Also powerful for building brand awareness before people start searching on Google.
Your customers are actively searching for what you sell. AC repair, medical consultations, legal services — high-intent queries where the person is ready to buy. Google captures demand that already exists.
Best approach for most businesses: Run Google Ads for high-intent searches and Meta Ads for retargeting + awareness — together. The warm audience from Meta Ads makes your Google Ads more efficient because people already know your brand.
Review existing ad account if you have one — pixel health, past campaign structure, audience overlaps, and wasted spend. Start fresh if needed.
Audience research, campaign objective selection, Pixel events verified, ad set structure built. Creative brief shared so you know exactly what content to create.
Campaigns go live. First 2 weeks is the learning phase — Meta needs 50 conversions per ad set to exit. We monitor daily and don't make changes too quickly.
Winners identified, budget moved toward them. Losers paused. Creative refreshed when frequency gets too high. Monthly report with next steps.
Your ad spend goes directly to Meta. My fee is separate. No percentage of spend — flat rate so I'm incentivised to get results, not increase your budget.
WhatsApp me with your current situation — whether you're starting fresh or trying to fix a campaign that's not working. I'll tell you what I'd do first.