Written from 3 years of running real campaigns in India — not copied from some American blog where ₹50k budgets are called "small".
Spending ₹15k–₹50k a month and the phone still isn't ringing? I see this in almost every account I take over. The checklist that dropped one client's cost per lead from ₹74 to ₹18 in 10 weeks.
Before touching a keyword, I spend the first week finding what's broken. Here are the 12 things I check — and which ones move rankings fastest.
A slow site loses rankings and customers. Here's the exact process — most fixes are free settings you've never looked at.
PMax looks great on the dashboard. Check the placement report and you'll find budget going places you'd never approve manually.
Most local businesses have a half-complete GBP. That gap is why your competitor with fewer reviews shows up above you.
Most advice is written for markets where ₹50k is "small". Here's what actually works at these budget levels in India.
Installing Rank Math or Yoast is easy. Configuring them properly is where 90% of people stop. Here's the exact setup that makes a difference.
Healthcare campaigns have stricter rules and different patient search behaviour. Here's how to set up ads that bring actual appointment bookings.
Most WooCommerce stores copy manufacturer descriptions. Here's what I changed on 200+ product pages to get +198% organic traffic.
GA4 is installed on most sites but tracking almost nothing useful. Here's the setup that shows you where every lead actually comes from.
Not generic AI content. Something you can actually apply to your campaigns this week.
Free 30-minute call. I'll look at your current setup and tell you exactly what I'd change first.
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