Not just impressions. Not just clicks. Real enquiries, real bookings, real sales — with every rupee accounted for. I manage campaigns for Indian businesses spending ₹8k to ₹5L/month.
No hidden extras. No "that costs more." Everything your campaigns need to perform is part of the service.
Deep research into what your real customers search — not just broad guesses. Separate match types, intent layers, and negative lists built from day one.
Ads written to match search intent exactly. Multiple headlines tested every month. RSAs structured to maximise Ad Strength and Quality Score.
Right bid strategy for your conversion volume. Manual CPC when starting, Smart Bidding once data is there. Budget pacing so nothing overspends.
Proper tracking from day one. Form fills, phone calls, WhatsApp taps, and purchases all tracked — so you know exactly what each rupee generates.
Weekly check-ins, not a set-and-forget approach. Search terms reviewed every week. Bids, budgets, and ads adjusted based on real data.
Plain-language report every month — spend, leads, cost per lead, ROAS, what changed, and what's planned next. No jargon, no hiding.
Not every campaign type works for every business. Here's what I actually recommend and when.
Text ads on Google search results. Best for services and products where people are actively searching. Highest buying intent — someone searching "AC repair Coimbatore" wants the job done today.
Product listings with image, price, and store name. Works on well-structured product feeds. I rebuild feeds from scratch — product titles like "Women's Blue Cotton Midi Dress" not just "Blue Dress".
Banner ads across 2 million+ websites. Not for every business — I only recommend Display once Search is profitable. Good for brand awareness and remarketing audiences.
Re-show ads to people who visited your site but didn't contact you. Usually the best ROI campaign in any account — these people already know you. Works after 100+ monthly visitors.
Google's AI-driven format across all channels. I use it carefully — PMax needs 30–50 conversions/month to learn properly. Below that, standard Search outperforms it every time.
Mobile ads where one tap calls you directly — no landing page. For local services in India, these drive some of the cheapest phone leads. The AC repair client's calls tripled with these.
No mystery. Here's exactly what happens after you hire me.
I get access to your Google Ads account, Google Analytics, and Search Console. If you have existing campaigns, I audit every keyword, ad, and search term report. If starting fresh, I do keyword research before writing a single ad.
Campaigns structured properly from the start — separate ad groups for separate intent, not one campaign for everything. Ad copy written with 10–15 headlines per RSA. Extensions added. Conversion tracking verified before spend goes live.
Every week I pull the search terms report and add irrelevant queries as negatives. Check Quality Scores. Review what's converting. Pause what's not. Adjust bids by device, time, and location. This weekly habit is what separates a managed account from a neglected one.
A full report covering spend, leads, cost per lead, ROAS, keyword performance, and what changed. I explain what worked and what I'm adjusting. If you want a 20-min call to go through it, that's included. No extra charge.
These are results from actual client accounts. Not projections. Not averages from Google case studies.
| Industry | The Problem | Before | After | Timeline |
|---|---|---|---|---|
| Healthcare | One campaign for all 4 departments, zero call tracking | ₹95 cost/appointment · 12 bookings/mo | ₹22 cost/appointment · +312% bookings | 8 weeks |
| Education | Bidding on "exam preparation" — too broad, zero intent | ₹130 cost/lead · 22 leads/mo | ₹38 cost/lead · +224% enquiries | 10 weeks |
| Local Services | 64% budget on DIY searches, no negatives, no call tracking | ₹74 cost/lead · 8 leads/mo · ₹15k budget | ₹18 cost/lead · 40+ leads/mo · same budget | 10 weeks |
| E-Commerce | Broad Shopping with poor feed, GA4 tracking nothing | 1.8x ROAS · ₹680 cost/sale | 5.6x ROAS · ₹210 cost/sale · ↓69% | 8 months |
Results vary by industry, budget, and competition. These are real accounts but I can't guarantee the same for everyone. What I can guarantee: I'll tell you honestly if I think your budget or market won't get results before we start, not after.
CPCs, seasonality, festival periods, language targeting, and Indian search behaviour — very different from what US-based guides tell you.
You WhatsApp me directly. No account manager who relays messages to the person actually doing the work. You get the person doing the work.
You own the Google Ads account, always. I never create accounts in my name. If you stop working with me, you keep everything — data, history, campaigns.
Your ad spend goes directly to Google from your account. My management fee is separate. No percentage of ad spend — flat monthly fee so my incentive is results, not higher spend.
Free 30-minute call. I'll look at your current setup — or your market if starting fresh — and tell you exactly what I'd do first.