Client: D2C skincare brand, Coimbatore · Services: Google Ads, Meta Ads · Timeframe: 90 days
Results at a glance
- 4.1x ROAS — up from 1.8x
- −38% cost per purchase
- +142% revenue on flat spend
- 90 days to profitability
The challenge
The brand was spending steadily on Google and Meta but sitting at an unprofitable 1.8x ROAS. Campaigns were sprawling and untargeted, conversion tracking was firing inconsistently, and a single tired creative was carrying all the spend.
What we did
- Restructured Search, Shopping and Performance Max around clean product themes.
- Fixed conversion tracking with server-side events and value-based bidding.
- Launched a weekly creative testing loop on Meta to find scalable winners.
- Tightened audiences and cut wasted spend with weekly search-term audits.
SK Media treats our ad budget like it’s their own money. Within three months we were profitable and finally understood our numbers.
Arjun R. — Founder
The results
Within 90 days ROAS more than doubled to 4.1x, cost per purchase dropped 38%, and revenue grew 142% — all while spend stayed flat. The account is now a stable, scalable channel the brand can pour more budget into with confidence.